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If you think that you have something to say, you should first write a (private) draft. Then, you should read it by trying to understand what the hell you were trying to say. Then rewrite it, by dropping all of the fluff and by keeping only what it was that you were trying to say. You might be surprised to find this second version is much, much shorter. You might even be surprised to find out you’re left with something not even worth saying. Most people failing to heed this advice is probably why there’s a bubble in books (also blogs etc.). And why most books are not even worth the paper they’re printed on. People that are not highly selective about the books they’ll be spending their time on (reading) are also people that are extremely deficient in thinking. Strive for clarity and don’t fool yourself because your readers (at least the intelligent ones) won’t be fooled: if you think that something you just wrote is smart/stylish/etc. it’s probably more of a sign you’re confused (and so will be your readers - at least, the intelligent ones will be confused).